We had the honour and the pleasure to shoot the images for Aspria’s latest advertising campaign, a set of exclusive sports clubs to better enjoy life. The client’s desire was to create a series of natural images reflecting emotions, authenticity, dynamism, and community spirit. Specific and punctual lighting, dark environment, shallow depth, the choice of a tight framing… A set of ingredients that drew attention to the human being at the heart of the message, in a powerful and captivating image. The challenge was to produce a heroic picture that could be used both horizontally and vertically for a multitude of different media.
