Cernunnos is a young Belgian brand that markets ethical and vegan skincare products. Caroline, its creator, contacted us to create the images of the launch of the very first range of face care for women: The origins.
Our mission was to create a photographic identity faithful to the message and the values of the brand. In addition to references to nature, the images should also evoke a subtle blend of daring and elegance. A nod to women who are fighting to lead the life that suits them.
After a lot of research and discussions to understand Caroline’s universe, we presented her the imagined concept: immersing the 7 products in a forest bathed in a soft golden light. An ambitious concept, which required integrating products and packaging into nature, while playing on proportions to give them an imposing presence.
A successful challenge thanks to the design of a huge model in the middle of our studio, as well as to research for a suitable focal length and shooting axis.
BACKSTAGE
We created a miniature forest in our studio. Starting with a papier-mâché model and natural elements.
We recreated a morning atmosphere and thus the Cernunnos universe.
