“Christmas magic has been declared non-essential” … 2020, reinvent yourself they say!

In this end-of-year period, our team wanted to have fun with the creation of its Christmas visual. Many ideas came to our minds in order to create the craziest stagings. We then confronted them with the reality we’re all experiencing. This led to the view that we were missing the point of our message. So we revised our concept by imagining what the reality of Santa Claus during a pandemic could be.

Basically, Christmas magic is a bit like culture or social contact … it’s not really essential. Our team decided to use its network to find the trace of the one who, like so many others, had to reinvent himself.

Here is the result of our investigation and, as a bonus, few behind the scenes pictures of an admittedly sarcastic shooting, but done with a lot of fun.

Happy holidays to all.