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The particularity of advertising photography is that it relies on achieving a clear understanding of the client's briefing and adapting it into a visual concept before shooting. Melting Prod therefore works closely with the artistic director to ensure the best possible outcome for the project.
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Architectural photography is the very definition of a well-constructed image, no pun intended. It is about retranscribing lines, volumes, repetitions, etc. at the exact moment when the light sublimates the building. To fully express the architect's thoughts, Melting Prod's photographers methodically analyse each construction, demonstrating rigour and precision.
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In order to make the dishes being photographed look extremely appetising, Melting Prod's photographers rely on years of experience and an unceasingly renewed passion for culinary photography. Every single element is the result of in-depth reflection: the lighting, the sharpness control, the angle of the shot, etc. A challenge that is particularly appreciated by the team, sometimes supported by food stylists who share our values of excellence and dynamism.
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Industrial photography is one of the Melting Prod team's favourite activities. The main objective of these projects is to analyse an aesthetic situation that at first seems risky and to magnify it from a bold point of view. Complex mechanics become a succession of coloured geometric shapes, the dust floating in the air is transformed into a luminous halo, the workbench eroded by the years expresses the impact of time, etc.
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Unlike a simple packshot on a neutral background, product shots require special attention to create an atmosphere that will enhance the product. With an elaborate background, different light sources, a carefully considered angle and exactly the right equipment, Melting Prod's photographers show the product off to its very best.
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The candid attitude, the sparkle in the eyes, the smile on the lips, the laughter or the grin, shooting a portrait is above all a matter of sharing, emotion and moment. Melting Prod photographers are masters in the art of creating an atmosphere of trust and kindness, of creating a connection with their models and of immortalizing what characterizes them. Whether it's a minimalist black and white portrait, an on-location shoot or a complex studio set-up, Melting Prod has all the required infrastructure and expertise.
Photography
PhotographyJool2021-08-05T11:15:25+02:00